Chief Marketing Officer (CMO) - BRI Finance (CAR) - Bogor

Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) for BRI Finance (CAR) in Bogor and lead the strategic vision for financial product marketing in one of Indonesia’s most dynamic regions. This role offers a unique opportunity to drive growth and innovation in the financial sector, leveraging your expertise to shape the future of banking in Indonesia.

As the CMO, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility and customer engagement. You will work closely with cross-functional teams to ensure seamless integration of marketing initiatives with overall business objectives. This position is ideal for a seasoned marketing professional looking to make a significant impact in a fast-paced, high-growth environment.

📋 Tanggung Jawab Pekerjaan

• Develop and implement strategic marketing plans to drive brand awareness and customer acquisition for BRI Finance (CAR) products.
• Lead a high-performing marketing team, providing guidance and support to achieve departmental goals.
• Conduct market research and analyze customer feedback to inform marketing strategies and product improvements.
• Collaborate with sales, product development, and customer service teams to align marketing efforts with business objectives.
• Monitor and evaluate marketing performance metrics, such as customer acquisition costs, retention rates, and campaign ROI.
• Stay abreast of industry trends and best practices in financial product marketing.
• Represent the company at industry events and conferences to build relationships and network with key stakeholders.
• Ensure compliance with regulatory requirements and marketing standards.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of successfully executing marketing campaigns and driving customer growth.
• Strong understanding of financial products and services, with a focus on retail banking.
• Excellent leadership and team management skills.
• Proficiency in marketing software such as Google Analytics, Adobe Creative Suite, and CRM systems like Salesforce.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.
• Fluency in both English and Indonesian.

🛠️ Keahlian

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